February 2012
2 posts
The importance of the privacy description
Wakoopa’s software is quite different from the traditional panel research. That’s why introducing the tracker sometimes seems hard. We get a lot of questions from people wondering what the best way is to do so. At Wakoopa we were wondering the same; what would be the best approach for the highest conversion? That’s why we have conducted a research last year to find out the best practice for our...
Introducing the Wakoopa Knowledge Base
Last year the redesign of the Wakoopa dashboard was released. Since then we’ve been working on a way to better help our customers in working with the dashboard. Today we’re proud to announce the Wakoopa Knowledge Base.
The Knowledge Base is a collection of articles we’ve written to help you get the most from your Wakoopa dashboard. The articles are aimed both at those who are...
January 2012
2 posts
Plugging Wakoopa Into Web Browsers
At Wakoopa, we develop technology to follow the digital lives of our panelists and present that data to our customers in a powerful and beautiful way. Currently, the central functionality of our products is tracking browsing behavior by looking at the websites a panelist visits (of course, with explicit consent). Although we derive complex information such as visitor paths, the central nugget of...
State of the Web 2011
Today, Wakoopa is releasing its first edition of an annual report named The State of the Web! The report focuses on trends in people’s digital lives in a mature online market, discussing topics such as search, news, shopping, and social media.
We’ll be uncovering some pretty amazing details in those industries along the way. We’ve gathered this data using our unique...
December 2011
2 posts
Wishing you all a brilliant 2012
From the heart of Amsterdam, we at the Wakoopa HQ wish you all a very happy new year. Our friends, our fans, our clients and relations: thanks for your support, energy and business in 2011. We’re proud that we have – again - almost quadrupled this year. We are following the digital lives of more than 40 thousand individuals, in 20 countries. Our technology is alive and kicking, with much more...
Update from a fan
“I see Wakoopa is doing great!” Every time somebody tells me this, it gives me goosebumps. While I do believe that we’ve only just begun, I can’t help but be proud of where we are going. All lines go up and to the right. Great!
With that in mind, I’ve decided to step down from Wakoopa as of January 2012. I’m young and full of new ideas I want to focus on. With...
November 2011
1 post
Entry & exit analysis
Over the last few months we’ve been working on a new feature for our dashboard: entry & exit analysis.
The entry & exit analysis breaks down where the traffic comes from before, and goes to after, visiting a site. We can deliver this information not only about your site, but about all sites, so you will be able to compare your stats against competitors and other industries.
...
October 2011
1 post
Comparing properties, exporting ads, and a new...
Just two months after releasing our all new and improved analytics dashboard, we are proud to announce some cool new features which give you more insight into customer behavior and make the dashboard easier to use.
Comparing properties
To give you more insight into your panel and what kind of people are a member, you can now cross-reference several of their properties. For instance, it might be...
August 2011
1 post
QD, redesigned: our best dashboard yet
A few months ago we took all we had learned in digital measurement and set out to make the best dashboard ever. We looked at all the feedback we got from all our customers (such as TNS, Google, Synovate, and many others) and tried to redefine how they would do digital research using our tools. Today, we’ve finally launched our redesigned dashboard, nicknamed Holly.
It does one thing well:...
May 2011
1 post
Getting more out of your dashboard: Reach &...
Wakoopa has improved the market and audience charts by adding columns that conveniently show reach of web sites, search terms or ad banners.
Reach within Channel, Market and Project
The new market map shows for each web address its relevance within the defined channel, market and total project.
In the screen shot below, you can see that nu.nl has a reach of 51.1% within the Sanoma Digital...
March 2011
1 post
A new CEO, a next step
By all accounts Wakoopa is on a roll. The reboot of our company was officially launched at the end of last year. We’ve brought in the new year with six new projects, including one with Google. And today, we’ve added Wakoopian number 8 to our team page. Which is what I wanted to talk to you about.
Our latest addition is Piet Hein van Dam. Piet Hein was raised on business development,...
December 2010
2 posts
TNS compares Dutch social networks using QD
TNS NIPO, the Dutch branch of TNS, has recently published a report on social networks in The Netherlands by using Wakoopa’s QD dashboard. The results (available in Dutch here) clearly show that local social network Hyves is not growing as rapidly as Facebook or LinkedIn:
However, the report concludes that although growth is slowing down, the total reach within Holland of Hyves is by far...
November 2010
1 post
October 2010
4 posts
New Wakoopa website launched
After weeks of hard work, it’s finally there. Our social network was moved earlier this week to social.wakoopa.com, to make room for our new corporate site. We’re now very happy to announce the brand new wakoopa.com!
Since 2007, our company has evolved from “just another social network” to an experienced data provider. In short, we create digital DNA of today’s...
Wakoopa winner SPSS Feedback Innovation Award
We’re the proud winner of a MOAward for our product QD! Thank to all the judges and other participants, and of course SPSS!
Wired published results from reader panel
Wired Magazine recently launched in the UK. To show advertisers what target audience they’re servicing, they used QD. The result is a series of impressive visualization, if we do say so ourselves. View the full report here.
Welcome to our new blog
Hi! Welcome to the new English weblog of Wakoopa. From this spot we’ll keep you up to date on the latest news regarding our measurement platform.