February 2012
3 posts
Google inspired by Wakoopa?
Search giant dives into passive audience measurement
Classical advertising research was all about the audience: did my ad reach the audience? Did they like it? Were they engaged? Did it have impact? With online advertisement, we forgot about researching the audience. We had a shortcut! If they clicked on it, it had impact.
At Wakoopa, we believe that we can deliver better service to the...
The importance of the privacy description
Wakoopa’s software is quite different from the traditional panel research. That’s why introducing the tracker sometimes seems hard. We get a lot of questions from people wondering what the best way is to do so. At Wakoopa we were wondering the same; what would be the best approach for the highest conversion? That’s why we have conducted a research last year to find out the best practice for our...
Introducing the Wakoopa Knowledge Base
Last year the redesign of the Wakoopa dashboard was released. Since then we’ve been working on a way to better help our customers in working with the dashboard. Today we’re proud to announce the Wakoopa Knowledge Base.
The Knowledge Base is a collection of articles we’ve written to help you get the most from your Wakoopa dashboard. The articles are aimed both at those who are...