A new CEO, a next step

By all accounts Wakoopa is on a roll. The reboot of our company was officially launched at the end of last year. We’ve brought in the new year with six new projects, including one with Google. And today, we’ve added Wakoopian number 8 to our team page. Which is what I wanted to talk to you about.

Our latest addition is Piet Hein van Dam. Piet Hein was raised on business development, marketing and market research. After a senior management position at KPMG, he became CEO at Motivaction, one of the biggest market research agencies in The Netherlands. We met through one of our shareholders last year (thank you Coen) and have kept in touch since. After a month of continuously being impressed by his advice, we asked him to become our CEO. He accepted.

Piet Hein will be working on further increasing the hockey-stick growth we’ve seen in 2010. I will continue to head Wakoopa’s product development, where we’ll continue to improve our QD product as an industry-standard measurement dashboard.

If the last few years have taught me anything personally, it’s that the only way a company can re-invent itself is because of its team. I can’t help but express my incredible pride of the team at Wakoopa and what they’ve made happen over the last few years. Many clients have told us that working with Wakoopa has exceeded their expectations. With Piet Hein, we plan to aim even higher.

Want to join us?

- Robert Gaal

TNS compares Dutch social networks using QD

TNS NIPO, the Dutch branch of TNS, has recently published a report on social networks in The Netherlands by using Wakoopa’s QD dashboard. The results (available in Dutch here) clearly show that local social network Hyves is not growing as rapidly as Facebook or LinkedIn:

However, the report concludes that although growth is slowing down, the total reach within Holland of Hyves is by far the largest (in total: 8 million members). Hyves users also seems much more loyal, and return to the site more often than users of Facebook or LinkedIn. MySpace is on a rapid decline. Growth of Twitter is also relatively slower than expected.

New Wakoopa website launched

After weeks of hard work, it’s finally there. Our social network was moved earlier this week to social.wakoopa.com, to make room for our new corporate site. We’re now very happy to announce the brand new wakoopa.com!

Since 2007, our company has evolved from “just another social network” to an experienced data provider. In short, we create digital DNA of today’s consumers. With customers such as TNS NIPO, Sanoma Digital and recently OpenCandy, our new product QD is doing great. Our new site is built to perfectly illustrate what we can do, and who we are.

I’d like to thank the guys at Postmachina for their great work on our new logo. Thanks go out also to all our friends who helped us with their feedback: the people at Sofa, Marvia, Soocial, Yunoo, The Next Web, Your Neighbours, Eduhub, Shuffler, Ernst-Jan Pfauth, and all others who rubbed their opinion in our faces. Thank you.

Enjoy! And be sure to get in touch if you have any questions.

Wakoopa winner SPSS Feedback Innovation Award

We’re the proud winner of a MOAward for our product QD! Thank to all the judges and other participants, and of course SPSS!

Wired published results from reader panel

Wired Magazine recently launched in the UK. To show advertisers what target audience they’re servicing, they used QD. The result is a series of impressive visualization, if we do say so ourselves. View the full report here.

Welcome to our new blog

Hi! Welcome to the new English weblog of Wakoopa. From this spot we’ll keep you up to date on the latest news regarding our measurement platform.