Entry & exit analysis

Over the last few months we’ve been working on a new feature for our dashboard: entry & exit analysis.

The entry & exit analysis breaks down where the traffic comes from before, and goes to after, visiting a site. We can deliver this information not only about your site, but about all sites, so you will be able to compare your stats against competitors and other industries.

What is being measured?
The metric is based on the total amount of pageviews. Three other categories of traffic sources, other than sites, are presented in the breakdown:

- Internal is traffic within a domain
- Direct, which shows under entry, are pageviews generated in a new tab or browser (without a previous visit)
- Unknown, which shows under exit, is the percentage of browsers or tabs being closed after the site has been visited.

Here’s an example:

The entry & exit analysis is included in every profiles analyses and shows the top 10 traffic sources. If you create an export of this list, then the top 50 domains are included.

This list can be quite interesting and unique. It not only includes direct referrals but also manually entered URL’s and switches between different browser screens or tabs. By showing you actual behavior around certain domains, the whole pathway of its visitors becomes visible. In short: it’s a great way to find out how visitors move around the web.

- Simon van Duivenvoorde