The Case for Passive Measurement of Online Behavior

In a world that is becoming more and more online, the Wakoopa tracking technology is a valuable addition to the traditional research tools that are used to get insight in the behavior of people. The software enables companies to truly fathom their target audience. Our colleague Mark Schiefelbein has written a whitepaper on the subject of passive measurement of online behavior in practice. Today it got published on the German DGOF website.

In this paper Mark offers several examples of how this actually works. For instance how did Wired use our software to get insight in their advertisement space? And how did Synovate use it to analyze a path to purchase of consumer electronics online? These examples and more can be found in this white paper, which shows that passive measurement of online behavior is an incredible valuable addition for almost everyone.

Download the English version here or read the German one on the website of DGOF.