The Case for Passive Measurement of Online Behavior
In a world that is becoming more and more online, the Wakoopa tracking technology is a valuable addition to the traditional research tools that are used to get insight in the behavior of people. The software enables companies to truly fathom their target audience. Our colleague Mark Schiefelbein has written a whitepaper on the subject of passive measurement of online behavior in practice. Today it got published on the German DGOF website.
Image from the Wired Intelligence Briefing on Prezi
Download the English version here or read the German one on the website of DGOF.