The State of the Web and Mobile 2012
Do you know on which day people snooze the most? Check out Wakoopa’s annual study – State of the Web and Mobile 2012!
Today we, at Wakoopa, are proud to present to you our annual study The State of the Web and Mobile 2012! It will give you insight in people’s digital life while diving deeper than just numbers. We define behavior, preferences and much more.
With the help of our passive tracking software, and in collaboration with TNS Gallup, ICM UK and Ipsos Germany, we’ve managed to track the online behavior of 29,304 users from the Netherlands, Germany, UK and Norway. We delved into these mountains of data, and our designer turned them into a shiny, well rounded infographic. In total we measured an astonishing amount of 322,020 days, 16 hours, 7 minutes and 31 seconds of online behavior, and discovered that 20 % of all this time is spent on Facebook!
By reading our State of the Web and Mobile 2012 you will be able to familiarize yourself with the most exciting events of 2012. Can you guess what news made it to the top 4 of online users? And if you can, we are sure that you will be surprised to learn in what countries they were most popular! When you go through the pages of the infographic you will spot the trends in online banking and its fast mobile growth. One interesting fact is for example that Android users check their accounts twice as much as iOS users. We also dived into your leisure time to discover some interesting trends in holiday bookings and found the favorite city trips.
One of the most unique parts of our Infographic is the data on mobile usage. We are proud to present you with the information we gathered through our mobile pilot in October 2012. In this section you’ll get to know on what day Android users snooze the most, and you will acquire valuable insights on the MB usage of iPhone users. Therefor we are also proud to announce that in January we started our ongoing mobile panel, making it possible to monitor these and many other insights every day of the year!