Getting more out of your dashboard: Reach & Context

Wakoopa has improved the market and audience charts by adding columns that conveniently show reach of web sites, search terms or ad banners.

Reach within Channel, Market and Project

The new market map shows for each web address its relevance within the defined channel, market and total project. 

In the screen shot below, you can see that nu.nl has a reach of 51.1% within the Sanoma Digital channel, i.e. of all people that have visited at least one Sanoma Digital site, 51.1% have visited nu.nl. The reach in the NL Publishers market is 45.4%, i.e. 45.4% of people that have visited at least one NL Publisher site, have also visited nu.nl. And finally the reach within the project is 36.7% where the project can easily be configured to mirror the overall population representatively over a given period.

Reach within specific audiences and time ranges

The reach calculations automatically take filters into account.

In the screen shot below, we are filtering on gender and time range, reporting only on women that were online during the week of May 1st to May 7th. In the filter bar you can see that this reduces the sample size to 211, or 19%, out of the initial 1102.

All reach figures will be adjusted accordingly and we can see that the reach of nu.nl has dropped to 44.7% in the Sanoma Digital channel, 38.7% in the NL Publishing market, and 26.1% in the project, i.e. of all women that were online in the first week of May.

Differences in audience

The new feature also provides context on audiences.

For example, when analyzing demographics of a channel like Hachette web sites, you can now compare the spread of any field such as age or gender with the overall spread of all participants that were active within the project in the given time range.

In the screen shot below you can immediately see that Hachette attracts younger male visitors than the general public.