QD, redesigned: our best dashboard yet
A few months ago we took all we had learned in digital measurement and set out to make the best dashboard ever. We looked at all the feedback we got from all our customers (such as TNS, Google, Synovate, and many others) and tried to redefine how they would do digital research using our tools. Today, we’ve finally launched our redesigned dashboard, nicknamed Holly.
It does one thing well: it lets you analyze a panel’s online behavior, and create reports out of that data. So it might not be a big surprise that our main 3 sections in the dashboard are Panel, Analysis, and Report.
But the first things you’ll probably notice is our new homepage. This has an activity feed displaying not only your own activities, but also those of your colleagues. We even send you these activities in real-time (thanks to Pusher) via a small alert window. Pretty handy when working on a project together, right?
Secondly, segmenting your audience is now easier then ever on the new Panel page. Here you can make certain groups of participants that share common properties, or have a similar type of online behavior.
The real power of the dashboard is in its analysis tools though. We’ve kept a few familiar ones, such as the profile page, but updated their look and feel and made them easier in use.
For instance: comparing certain channels of websites, like Social Media vs. Newspapers or Nike vs. Adidas, and filtering the results to match your objective. No more clicking around with projects and settings. Just instant results. (How are we doing this so fast? With a little analytics server we’ve made, called Kamek. It’s a real technical wonder, so if you’d like more information, just ask!)
Finally, we’ve also made saving your work a lot easier. Every page you create in the Analysis section can now be stored to a report by hitting Save. It will then be added as a new page to your report. This also means that you can save your work, come back to your report later, and just click “Edit” to start analyzing a specific date range or segment immediately.
If there’s anything in this new dashboard that needs some explaining, be sure to let us know! We’re always working on improvements, and with this new dashboard as a foundation, we can’t wait to show you what comes next.
Enjoy!
