For the second part of our case study, we are focusing in on the shopping behavior of consumers in Japan and Taiwan. As we saw in...

We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we...

For the second part of our global case study, hopefully you remember which country each icon stands for! If you don't, you might want to return...

At the end of last year, deep in the middle of our WHAT Conference planning, we were trying to decide what we could present at the...

We are happy that we are able to share most of the presentations from the conference for those who weren't able to attend WHAT Conference 2017,...

To kick off WHAT 17, we organized a half day workshop on April 25th. The workshop was open to everybody curious about working with behavioral data...

WHAT started out as a crazy idea. It was conceptualized over lunch and became our bread and butter over the last couple of months. It all...

As part of WHAT Conference, we organized the first edition of WHAT Datathon on April 22-23, 2017. We decided to host this event to show how...

In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as...