Announcing WHAT Conference 2018! WHAT's next?! We're excited and proud to announce the second edition of WHAT Conference – the world's first behavioral data conference. Next year, on September 4-6, we'll...
How to stay relevant & NOT alienate people: The benefits and challenges of passive metering and surveying – Part II In the first part of our study, we explored some of the pitfalls of data collection in market research, especially when relying on human memory and...
How to stay relevant & NOT alienate people: The benefits and challenges of passive metering and surveying – Part I It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a...
The basics of data analysis on behavioral data Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that...
Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan – Part II As we saw in the first part of our study, there are significant differences in the online browsing behavior of consumers in Japan and Taiwan. For...
Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan – Part I We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we...
Around the world with behavioral data – Part II For the second part of our global case study, hopefully you remember which country each icon stands for! If you don't, you might want to return...
Around the world with behavioral data – Part I At the end of last year, deep in the middle of our WHAT Conference planning, we were trying to decide what we could present at the...
Presentations from WHAT Conference 2017 We are happy that we are able to share most of the presentations from the conference for those who weren't able to attend WHAT Conference 2017,...
Teaching behavioral data: WHAT Workshop 2017 To kick off WHAT 17, we organized a half day workshop on April 25th. The workshop was open to everybody curious about working with behavioral data...
