Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan – Part II For the second part of our case study, we are focusing in on the shopping behavior of consumers in Japan and Taiwan. As we saw in...
Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan – Part I We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we...
Around the world with behavioral data – Part II For the second part of our global case study, hopefully you remember which country each icon stands for! If you don't, you might want to return...
Around the world with behavioral data – Part I At the end of last year, deep in the middle of our WHAT Conference planning, we were trying to decide what we could present at the...
Presentations from WHAT Conference 2017 We are happy that we are able to share most of the presentations from the conference for those who weren't able to attend WHAT Conference 2017,...
Teaching behavioral data: WHAT Workshop 2017 To kick off WHAT 17, we organized a half day workshop on April 25th. The workshop was open to everybody curious about working with behavioral data...
A full day of behavioral data: This was WHAT Conference 2017! WHAT started out as a crazy idea. It was conceptualized over lunch and became our bread and butter over the last couple of months. It all...
Impressions from WHAT Datathon 2017 As part of WHAT Conference, we organized the first edition of WHAT Datathon on April 22-23, 2017. We decided to host this event to show how...
Unraveling Holiday Shopping: Using passive metering to understand how consumers shop online during the holiday season – Part III In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as...
Unraveling Holiday Shopping: Using passive metering to understand how consumers shop online during the holiday season – Part II Welcome to the second part of the ‘Unraveling Holiday Shopping’ case study! This time, we look into the specific e-commerce platforms that were used most by...
