Looking back and moving ahead

2015 was a wonderful year for Wakoopa. We welcome the opportunity to share a small number of highlights of what we achieved with you over the past twelve months.

Our market research, audience measurement and panel company customers have been able to rely on us in projects in 25 countries. We contributed actively to the market research industry with paper submissions and presentations on behavioral data at events organized by ESOMAR, CASRO, Research and Results and many others.

We opened an office in Barcelona at the beginning of the year. In Amsterdam and Barcelona we have seen the teams in our technical, operations and commercial departments grow by well over 50 percent.

On the technical side, we successfully introduced updates to include new operating systems (iOS 9, Windows 10) and expanded our capability to include a new browser (Microsoft Edge) and updated it for already supported browsers (Chrome, Firefox, Safari). We rolled out technologies to provide solutions in many exotic locations such as the Philippines, South Africa and Nigeria.

In 2016, we continue to provide you with great products and improve our services tailored to your needs. We intend to grow access to behavioral data in many new territories and industries. And we promise we will make you smile throughout the way.

Have a great year!
Your Wakoopa team

Written by Daan Versteeg

Master degree in Economics, experienced in strategy, marketing, research, advertising and technology. After 15 years at Shell, Heineken, Google and Wakoopa, Daan is now Marketing Director at Netquest.

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