ENGAGE: How to improve participants' research experiences

Since we always strive for the best user experience when developing our products, we are happy to be a contributor to the new handbook from The Global Research Business Network (GRBN):

ENGAGE – 101 tips to improve the research participant user experience!

engage

Over the last 12 months, GRBN has worked on the participant engagement initiative, conducting research-on-research, analyzing metrics and listening to expert opinion. As we all depend on people’s willingness to participate in research, the initiative aims to bring clients, agencies, technology providers and data collectors together to improve participants' research experiences.

The new handbook is full of practical advice to help researchers deliver better experiences to research participants and greater value to clients. ENGAGE contains 10 golden tips to increase participant engagement as well as specific tips to online communities, online surveys, passive metering, and qualitative research.

You can access the full handbook and read our passive metering tips here.

About GRBN

The Global Research Business Network connects 45 research associations and over 3500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) are generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives.