The Future of Insights: New findings from GfK and IIR

Where is market research headed in the next two years? GfK and the Institute for International Research (IIR) collaborated on a study on this topic.

Learn more about the findings from this groundbreaking research among over 700 market researchers:

The Future of Insights Overview
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Study Results by D. Krajicek (CEO, Consumer Experiences, NA, GFK) at TMRE
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Written by Daan Versteeg

Master degree in Economics, experienced in strategy, marketing, research, advertising and technology. After 15 years at Shell, Heineken, Google and Wakoopa, Daan is now Marketing Director at Netquest.

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