The Future of Insights: New findings from GfK and IIR

Where is market research headed in the next two years? GfK and the Institute for International Research (IIR) collaborated on a study on this topic.

Learn more about the findings from this groundbreaking research among over 700 market researchers:

The Future of Insights Overview
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Study Results by D. Krajicek (CEO, Consumer Experiences, NA, GFK) at TMRE
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