At the end of last year, deep in the middle of our WHAT Conference planning, we were trying to decide what we could present at the...

We are happy that we are able to share most of the presentations from the conference for those who weren't able to attend WHAT Conference 2017,...

To kick off WHAT 17, we organized a half day workshop on April 25th. The workshop was open to everybody curious about working with behavioral data...

WHAT started out as a crazy idea. It was conceptualized over lunch and became our bread and butter over the last couple of months. It all...

As part of WHAT Conference, we organized the first edition of WHAT Datathon on April 22-23, 2017. We decided to host this event to show how...

In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as...

Welcome to the second part of the ‘Unraveling Holiday Shopping’ case study! This time, we look into the specific e-commerce platforms that were used most by...

We are very happy to share that we have extended our operations to Oceania! Our new cooperation with TEG, Australasia’s leading ticketing, live entertainment and...

We are excited to share with you the first part of our new case study, 'Unraveling Holiday Shopping.' In the last months of 2016, we...

WHAT Conference is only a little more than a month away! We hope you will join 150 leaders in market research and the consumer insights industry...