WHAT started out as a crazy idea. It was conceptualized over lunch and became our bread and butter over the last couple of months. It all...

As part of WHAT Conference, we organized the first edition of WHAT Datathon on April 22-23, 2017. We decided to host this event to show how...

In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as...

Welcome to the second part of the ‘Unraveling Holiday Shopping’ case study! This time, we look into the specific e-commerce platforms that were used most by...

We are very happy to share that we have extended our operations to Oceania! Our new cooperation with TEG, Australasia’s leading ticketing, live entertainment and...

We are excited to share with you the first part of our new case study, 'Unraveling Holiday Shopping.' In the last months of 2016, we...

WHAT Conference is only a little more than a month away! We hope you will join 150 leaders in market research and the consumer insights industry...

It has been a while since the last interview of our Behavioral Data Barometer series. All the more reason to be happy to share this insightful...

We are extremely happy about the huge response to our call for papers for the very first edition of WHAT Conference. During the last few weeks,...

As a part of our upcoming WHAT Conference, we are launching WHAT Datathon on April 22-23! We want to give data enthusiasts from around the world...