In our previous posts we shared our thoughts on how trust is a decisive factor in the research industry for successful quality behavioral studies. Because of...

Don't blink... We already passed the first six months of 2016 – and what an amazing first half it was! In February, we were acquired with our...

When introducing Wakoopa I usually start out by pointing out all the things we don't do. Wakoopa is: not a panel company. not a research company....

Market researchers are constantly looking for new ways to understand consumer behavior. One of the latest is collecting behavioral data of consumers through passive metering technologies....

Over the past months we've been working on our mission to make online behavioral research available for all researchers on a global scale. Behavioral data collection...

The world’s biggest brands create great customer experiences, seamlessly integrating offline and online. To make informed decisions on their marketing strategies, brands are looking to...

Market researchers are facing more complexity than ever before to understand consumer behavior. According to a study by the Pompeu Fabra University in Barcelona, behavioral data...

“Why should I give my most intimate secrets to a stranger? I would never do that!” I still hear my mom’s words ringing in my...

Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting...

The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly so…it’s all about getting a detailed and...