Mindshare's new 360° content analysis model: Panama

Wakoopa technology enables the new Mindshare 360° content analysis model, dubbed Panama, in a Google funded and supported project.

The model provides advertisers with insights of the performance of their content strategies and is used to identify areas for improvement. Learn more about it here: Panama (Dutch only)

Written by Daan Versteeg

Master degree in Economics, experienced in strategy, marketing, research, advertising and technology. After 15 years at Shell, Heineken, Google and Wakoopa, Daan is now Marketing Director at Netquest.

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