For the second part of our global case study, hopefully you remember which country each icon stands for! If you don't, you might want to return...

At the end of last year, deep in the middle of our WHAT Conference planning, we were trying to decide what we could present at the...

In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as...

Welcome to the second part of the ‘Unraveling Holiday Shopping’ case study! This time, we look into the specific e-commerce platforms that were used most by...

We are very happy to share that we have extended our operations to Oceania! Our new cooperation with TEG, Australasia’s leading ticketing, live entertainment and...

We are excited to share with you the first part of our new case study, 'Unraveling Holiday Shopping.' In the last months of 2016, we...

We are happy to share that we partnered up with GMO Research! GMO Research is a one-stop research solution platform provider, offering one of the largest...

We are proud and excited to announce that we are hosting the world’s first behavioral data conference. On April 25th and 26th, 2017, WHAT Conference...

Millennials matter. There is no question about the importance of millennials as a target group for brands. Their (online) purchasing power is significant. However, this generation...

We are very happy to announce that we have put out our feelers to East Asia. Not just because we are dreaming of world domination, but...