This is part 4 in the series on data privacy in passive metering studies in which we will discuss how to balance between the privacy and...

In our previous posts we shared our thoughts on how trust is a decisive factor in the research industry for successful quality behavioral studies. Because of...

Market researchers are constantly looking for new ways to understand consumer behavior. One of the latest is collecting behavioral data of consumers through passive metering technologies....

“Why should I give my most intimate secrets to a stranger? I would never do that!” I still hear my mom’s words ringing in my...