TEG Rewards launches Wakoopa's passive metering technology in Australia


We are very happy to share that we have extended our operations to Oceania! Our new cooperation with TEG, Australasia’s leading ticketing, live entertainment and data analytics company, enables us to now offer behavioral data in Australia. The partnership will deliver a powerful new behavioral data and insights capability to Australian brands and agencies.

TEG CEO Geoff Jones said the partnership with the Dutch multinational Wakoopa would reinforce TEG Rewards’ position as Australia’s market-leading online research panel and insights provider.

“Passive Metering is the cutting edge of consumer behavior research and we are proud to deliver Wakoopa’s technology into the Australian market for the first time,” said Jones.

“The partnership is a great mix of Wakoopa’s smart technology and TEG Rewards’ expertise and agility.

“Marketing is a data-driven story in these times of rapid technological change and disruption. I am delighted that this partnership will see TEG Rewards remain ahead of the game.”

Simon van Duivenvoorde, Managing Director of Wakoopa, said, “We are thrilled to partner up with TEG Rewards to bring our passive metering technology to Australia. We are looking forward to unlocking consumers’ online behavior down under and helping brands inform important business decisions with behavioral data!”

About TEG

TEG is Australasia’s leading Ticketing, Live Entertainment and Data Analytics Company. TEG includes TEG Live, Ticketek, TEG Dainty, TEG Analytics, TEG Rewards, Softix, Qudos Bank Arena, Eventopia, Life Like Touring, The Entertainment Store and the Brickman Experience. TEG was established in August 2015 under the ownership of Affinity Equity Partners.

About TEG Rewards

TEG Rewards is a leading online research and panel business, providing access to consumers for market segmentation, behavioral data and insight generation. With over 1 million members across Australia and New Zealand, TEG Rewards’ reliable consumer-driven insights and data enable informed decisions to optimise marketing, brand and growth strategies.

About Wakoopa

Wakoopa is the world's leading supplier of passive metering technologies. Together with panel and market research companies we unlock user centric behavioral data that fuels innovative research designs, such as consumer journey studies and audience profiling. The consumer insights from this data help brands inform important business decisions and improve their customer experience.

Download the full press release here.