Why researchers collaborate with technology companies

A behavioral data example

Behavioral data is increasingly in demand. But why? What is it exactly? And how does this add value to your research?

In this presentation we provide you with detailed insights on why you need behavioral data in your research design. We aim to inspire you with examples of how behavioral data has been used to improve research designs. And we give you a detailed example of how behavioral data can drive consumer journey research designs. Enjoy the view!

Presentation at Research and Results 2015, Munich

Written by Daan Versteeg

Master degree in Economics, experienced in strategy, marketing, research, advertising and technology. After 15 years at Shell, Heineken, Google and Wakoopa, Daan is now Marketing Director at Netquest.

Read more posts by this author.